📌 Table of Contents

🔹 The Day Search Died
🔹 Alphabet (Google’s parent company) lost 7.5% of its market value in just one day
🔹 What It Means for Google, and for Us
🔹 A Future Without Search?
🔹 What Comes Next?

🔍 Overview

On May 7, 2025, something big quietly changed. For the first time ever, Apple admitted that people are no longer “searching”—they’re “asking AI.” This marks the beginning of the end for traditional search habits.

📖 Lesson Start

🗣 (S)
Wait, what does it mean that “search is dying”? I still Google stuff every day!

🎓 (T)
That’s a great question! You’re not alone. But something new is happening—slowly, quietly.

For the first time ever, Apple publicly stated that the number of searches done on Safari dropped in April 2025. The reason? People aren’t “Googling” anymore—they’re asking AI.

🗣 (S)
Whoa… that sounds serious. Did that really affect Google?

🎓 (T)
Absolutely. On May 7, Alphabet (Google’s parent company) lost 7.5% of its market value in just one day—that’s about 21 trillion yen. That’s equivalent to the entire market value of a company like Nike or Starbucks.

Why? Because Apple’s senior VP Eddy Cue explained the shift very clearly:

“Safari search volume dropped for the first time. Why? People are now talking to AI instead.”

🗣 (S)
But why does that hurt Google so much?

🎓 (T)
Because Google didn’t just make money from providing answers. It controlled the world’s questions. And those questions are what made their advertising model so powerful. Now, if people stop asking Google and ask AI instead, that control over the world’s questions disappears.

🎯 TIP: Think of Google as a massive library that made money every time you walked in and asked something. But now, people are walking straight to a helpful robot at the front door instead.

🗣 (S)
So, are we saying Google is over?

🎓 (T)
Not yet. That would be an exaggeration. Google is adapting too—they’re investing heavily in AI, like their own assistant “Gemini.” But it’s clear that we’re entering a new era where asking AI becomes the new normal.

🗣 (S)
Does this affect just tech companies?

🎓 (T)
No, it affects everyone. If your work, your business, your learning—anything—relied on Google search, it’s time to start learning how to ask AI instead. That’s what this course is here to help you with.

🛠 Practice

Try this:

Think of something you would normally search on Google (e.g., “How to start a side business after 50”).
Now, ask the same thing to an AI like ChatGPT.
Compare the answers. Which one feels more personal? More complete? Easier to act on?

🎓 Comprehension Quiz

Q: What caused Google’s stock to drop by 7.5% in May 2025?
A. A new competitor launched a better search engine
B. Apple removed Google from iPhones
C. Apple revealed people are Asking AI instead of “search”

📌 Summary

On May 7, 2025, Google’s stock dropped sharply after Apple revealed a decline in search volume
The reason: People are asking AI for answers instead of using traditional search
This shift marks a deeper change in how we interact with technology
Search isn’t “dying” in an explosive way—it’s fading silently as habits change
Google is trying to adapt with its own AI tools like Gemini
For users like us, it’s time to learn how to work with AI instead of search engines

📝 Quiz Answers

C. Apple revealed people were using AI instead of search